Dealertrack Password Reset Not Working? Here are the 3 Most Common Fixes

For any dealership employee, being locked out of Dealertrack is a major problem that can bring your workflow to a halt. When the standard "Forgot Password" link isn't working, it can be incredibly frustrating. You're entering your username, but the password reset email never arrives. This guide will walk you through the three most common reasons this happens and how to fix them so you can get back to work.

The Short Answer: Talk to Your Administrator

In over 90% of cases, the password reset is failing because your user account is inactive or the email on file is wrong . You cannot fix this yourself. You must contact the designated Dealertrack Administrator at your dealership (usually a Finance Manager or Office Manager). They can reactivate your account and verify your email in under a minute.

The Problem: The Automated Reset is Failing

You've clicked the "Forgot Password?" link on the Dealertrack login page, entered your user ID and email address, but nothing happens. You've checked your spam folder, but the reset email never comes. This almost always points to a problem with your user profile or your dealership's internal settings.

The 3 Most Common Fixes (In Order of Likelihood)

Your User Profile is Inactive or Disabled
This is the number one reason a password reset fails. For security, user profiles are often automatically disabled after 90 days of inactivity. Alternatively, your dealership's administrator may have manually disabled your account if you changed roles or went on leave.
The Fix: Contact your dealership's Dealertrack Administrator . They are the only person with the rights to log in, check the status of your user profile, and reactivate it. Once your account is active again, the "Forgot Password" link will work correctly.
The Email Address on File is Incorrect
The password reset email is being sent, but it's going to an old or misspelled email address. This often happens if there was a typo during setup or if you've changed your email address.
The Fix: Again, contact your dealership's Dealertrack Administrator . They can view your user profile and verify the email address on file. If it's incorrect, they can update it for you. Once corrected, the reset email will go to the right place.
Your Dealership Has IP Restrictions Enabled
For security, many dealerships configure their account to only allow logins from the dealership's physical location. If you are trying to reset your password from home or on your mobile device, the system may block the request because you are not on the "approved" network.
The Fix: Try resetting your password again from a computer that is physically located at the dealership and connected to the dealership's network. If it works there but not at home, you have confirmed the issue is IP restrictions. If you need remote access, you must speak with your Administrator.

When to Call Official Dealertrack Support

If your Administrator has confirmed your account is active, your email is correct, and you are at the dealership, but the reset still fails, it's time to call Dealertrack's official support line. There may be a technical issue only they can resolve. Before calling, have this information ready:

Your dealership's name and address.
Your full name and Dealertrack User ID.
The name of your Dealertrack Administrator.

Frequently Asked Questions

Who is the Dealertrack Administrator at my store?

This is usually a person in a management role who handles the dealership's software and systems. The most common roles are the Finance & Insurance (F&I) Manager, the General Sales Manager, or the Office Manager/Controller. If you're unsure, ask your manager.

How can I prevent getting locked out in the future?

Log in to your Dealertrack account at least once every 60-90 days, even if you don't need to use it. This will keep your account from being flagged as "inactive." Also, if you get a new work email address, immediately ask your Administrator to update it in your Dealertrack profile.

Conclusion: Your Administrator is the Key

While it may seem like a technical problem on Dealertrack's end, the vast majority of password reset issues are related to your local user account settings. Before you get frustrated waiting on hold with tech support, take the simple step of speaking with your dealership's internal Dealertrack Administrator. They hold the keys to your account and can quickly solve the problem in a matter of minutes, getting you back to selling cars.

Community Discussion

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